Trademark Registration

A company logo / product logo / service logo which is used in trade to distinguish your goods or services from the goods and services of others is eligible for trademark registration. To Trademark a Logo it must be distinctive and not only describe the goods or services to which it relates. The logo may not be identical or confusingly similar to a trademark which is already registered, applied for or used in Zimbabwe in respect of the same or similar goods or services.

Trademarks are valuable business assets which if properly cultivated can provide a business with competitive edge and can be licensed or sold

Why should you Trademark a logo?

If you are in the process of building the reputation of your product/service. Ensure that the buying public does not confuse your goods or services with those of your competitors, registering a trademark is a cost-effective way of protecting your name and reputation.

We would require you to provide us with a copy of your intended trademark – be it a simple name or slogan, or a stylised logo. We would also require details of all products or services that you intend applying the trade mark to. This is necessary, as one has to file a separate trade mark application in each of the international classes relating to your product(s) or service(s).

1. Submit your application

2. Make payment

3. Process Trademark

4. Get your Trademark

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FAQs

Why register a Trademark?

Registration of your brand as a trade mark secures legal ownership and prevents others from using it. It also prevents others from registering the brand and compelling you to cease using it. The registration procedure results in a registration certificate which has legal status, allowing the owner of the registered trade mark the exclusive right to use that mark.

What is the lifespan of a Trademark

A registered trade mark can be protected forever, provided it is renewed every ten (10) years upon payment of the prescribed renewal fee.

How do I create a Trademark?

Create a brand name, slogan or logo (device) for your goods or services. Try to create something distinctive that people will remember. Do not simply describe your goods or services, since this will not serve to distinguish your business from other businesses with the same goods and services.

Ready to start the trademark registration process? Fill the form on this page or contact us

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